January 2013

Jan 31


As you have all probably noticed from our Instagram shots, we’ve been doing a bit more floor work in the office. Matthew McAvene has been working on providing a faux stone finish to our bathroom walkway. We’re letting you in on all his secrets. Here’s the step-by-step process McAvene went through when painting our stone floors.

First, he began by cleaning and sweeping the floors. They have to be shiny and sparkly in order to have this awesome finish!

Then, McAvene started patching up several holes with concrete patch, as the floor was jagged and needed some extra work and elbow grease.

Once the floor was clean and all patched up, he added a base coat of gray primer, which ends up being the color of the grout in between the stones.


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Jan 31


Donatella Arpaia came to Oniracom to meet her brand goals by crafting a new custom website for her personal brand, branding her social networks, and providing her social content strategy & community management. Oniracom synthesized Donatella’s style and brand identity into a clean, convincing package of web properties.

Oniracom Portfolio | Donatella Arpaia (DonatellaArpaia.com) from Oniracom on Vimeo.

Click the image below to see her full website in action!



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Jan 30


Hello everyone! Check out what we’ve been up to this past month on our January Newsletter! You can always subscribe to our newsletter by clicking “subscribe” at the bottom of the newsletter page, or just head over to our website: oniracom.com We hope your 2013 is off to a great start!


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Jan 29



Well, it’s that time of year again. Yep, Coachella tickets go on sale tomorrow morning already. And though I personally will not be joining my fellow music sojourners yonder to Indio, CA this year, it got me to thinking, is the west coast really the best coast?

All biases toward the Cali weather aside, I thought I’d delve into NYC’s always-fabulous Governors Ball for some inspiration in this battle of the coasts.

First of all, let me say this, Coachella always impresses with the depth of amazing artists they are able to host in one desert land, however that is also the problem with Coachella: There are too many darn musical acts!

While Governor’s Ball may not have the dearth of artists in the lineup, they manage to pack a pretty serious punch in just, wait for it, 3 days, rather than two entire weekends.

It seems that what Coachella provides in quantity, Governor’s Ball brings in quality, grabbing some of music’s biggest acts such as Kanye West, The Avett Brothers, Kings of Leon etc.  Also, Governor’s Ball will be hosting my girls of Icona Pop. Talk about a party.

All qualms aside, each festival will be featuring tons of music’s best and brightest, kicking off 2013 with much excitement.

So, If I were to attend either festival, which in reality I am not, here are some of the artists I’d be most excited to see:

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Jan 24


January Staff Playlist

Author: calia

We reminisced 2012 for our January Staff Playlist, choosing our favorite tracks from this past year. We are however, excited to hear everything that 2013 is going to bring! There are many highly anticipated albums coming our way. Justin Timberlake, Beyoncé, Destiny’s Child, David Bowie, Local Natives, Arcade Fire, Jay-Z, and Yeah Yeah Yeahs are each releasing a brand new sparkly album for 2013.

Here’s a playlist to get you going until some of these great albums are released!


1. “Sunset” - The xx

2. “Dissolve Me” - alt-J

3. “Unto Caesar” - Dirty Projectors

4. “Lost” - Frank Ocean


5. “Safe and Sound” - Capital Cities

6. “Global Concepts” - Robert DeLong


7. “My Little Brother” - TW Walsh

8. “Working Titles” - Damien Jurado

9. “Attaboy” - Goat Rodeo Sessions

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Jan 21


Staff Picks: Albums for a Desert Island

Author: calia

If we had three of our all time favorite, most memorable, and flat out amazing albums with us while stranded on a desert island, we’d probably be alright. This is what would keep each of us going if we were unfortunately stranded. What would you choose?


Jacob: The Beatles’ “Magical Mystery Tour” - Each song is actually a single (many were released as singles and later compiled into this proper LP release) so the experience does not tire with each new listen.  This album is fun (Baby, You’re a Rich Man), psychedelic (I Am The Walrus), insightful (The Fool on the Hill), uplifting (Penny Lane), whimsical (Strawberry Fields Forever) and just plain genius (All You Need is Love).  Thank you John, Paul, George & Ringo for making mysterious magic for generations to fall in love with.”

Talking Heads’ “Remain In Light” - The pairing of David Byrne and Brian Eno is one of the all time collaborations since Lennon/McCartney, and despite being the ‘Heads worst selling album of their career it ends up being my favorite.  Released two months after my birth, I am completely connected to the songwriting, incorporation of African polyrhythms, production of samples/loops and horn line arrangements.  This masterpiece, front to back, never sounds tired!

Phish’s “A Live One” - Being my favorite live band, it’s only fitting that I would choose Phish’s certified platinum double disc live produced record.  Each track was recorded on their 1994 tour at a different venue, but is seamlessly stitched together to mimic their classic two set plus encore live format.  One of the best tracks is titled “Montana” and is actually a few minute excerpt of a jam from a show in Bozeman, Montana (hence the title) that flawlessly sets the stage for an epic “You Enjoy Myself.”

Calia: Bon Iver’s self titled sophomore album - This album is a beauty. Everything about it is gorgeous. Lyrics, tunes, melodies, and the emotion. I think if I had this album with me while I was stranded on a desert island I’d still be able to see all of life’s beauties.

Phoenix’s Wolfgang Amadeus Phoenix - Something to dance to.

Arcade Fire’s The Suburbs - This album is pure gold. Why wouldn’t I want it with me forever?

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Jan 18


Today marks one year since many participated in the Internet blackout against SOPA (Stop Online Piracy Act). In light of this, some Internet activists are dubbing today as “Internet Freedom Day,” and are asking the vast Internet community to celebrate their freedom of expression via Facebook, Twitter, Tumblr, Reddit, etc. Internetfreedomday.net asks “What’s something you love on the net that you’d never want to see censored?” I took the time today to ask our staff why they love the Internet and what it means to them. The result? Several different opinions and answers. 

“Being a kid of the 90’s I remember 2 things, waiting in line for hours to get concert tickets at a Ticketmaster outlet or the ACTUAL venue. Then the internet came along and I will never forget buying my 1st online ticket for a show over the internet, it was AMAZING.” - Haaris

“I love the Internet because it brings a wealth of knowledge to our society and a wide array of opinions.” - Calia

“I love the internet because it creates a level playing field for education, bringing valuable knowledge to people around the world.” - Justin

“In 2010, Tom Coates gave a talk at dConstruct that made me appreciate that the internet by its design wasn’t just a means for transferring data, it’s a foundation for building systems to elevate culture and society as a whole.” - Drew

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Jan 18


Instagram announced that the company currently has 90 million monthly active users, which is 10% up from December’s statistics. Instagram co-founder Kevin Systrom told AllThingsD that “Instagram continues to see very strong growth around the world.”

Instagram also dropped a few more statistics on their press page stating that they have 40 million photos per day, 8500 likes per second and 1000 comments per second.

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Jan 10


2013 has just begun, and we’ve already got word that some great comebacks are on their way!

To start, David Bowie just released a music video for his new single titled, “Where Are We Now?” His new album “The Next Day” will be released on March 12 in the US. His new single has stirred up some mixed reviews. Some absolutely love it, while others question his upcoming album. Neil McCormick of Telegraph described it as a typical Bowie track that is “beautifully strange,” which is definitely displayed in Bowie’s music video especially. If you haven’t seen it, check it out below and tell us what you think.

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