
“There’s not a minute to waste.” Uber is well aware of this concept, and has made quite the name for itself by taking advantage of that. How Uber manages to stay on top of its competition, however, is a constant struggle. Uber steadily tries to beat out neighboring competition like Lyft, taxi companies, and other alternative modes of transportation to keep their name on top. The solution? Customization.
The well-known Ride Request feature that we’re already familiar with just got much more personalized. Passengers can now stay updated with news and updates all with the convenience of Uber’s new service called “Uber Trip Experiences”, which delivers playlists, local news, and travel tips all to the palm of your hands. Although third party experts will control the flow of content, each ride’s personalization comes from Uber. “The time the content takes to consume will be synchronized with the estimated duration of the journey.”
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Renowned music industry veteran Jimmy Iovine’s new project is almost ready to be released to the public. It is a new, online, subscription based music service. Now that in itself is nothing new as we already have Spotify amongst other streaming services. So what’s different this time around? What will make this successful?? Take a look as I attempt to break down several different features of this new service recently named: Beats Music. 












































