Dec 02


Check out the 60 minute version here

It doesn’t matter if the Amazon Drone Delivery will work in the future or not. It’s a stroke of Marketing/PR genius. Strategically announced last night on 60 Minutes right before Cyber Monday. The keyword “Amazon Drone Delivery” currently shows about 16,600,000 results on Google, “Amazon Prime Air” is a trending topic on Twitter, and the story is being covered by CNN, NPR, Huffington Post, USA Today, TechCrunch, Forbes, Wired, New York Times, Yahoo, Bloomberg, Wall Street Journal, Business Insider, Fox, Al Jazeera, Mashable, LA Times, Engaget, and many many more…

Let’s break down why this was so effective and how it can work for your brand:

1. It plays on Amazon’s strengths of fast shipping, ease of use, leading-edge technology, and customer service. While people are searching their site today for Cyber Monday deals, this story serves as a reinforcement for why we already like Amazon and shows us how they continue to innovate in those areas. This is perfectly illustrated from my friend Bruce’s response on Facebook when I asked what he thought about their announcement:  “IF there is way to do it, Amazon will figure it out. But I am not sure they need it. Last year, 3 weeks before Christmas I ordered 6 CDs for family members. I ordered on a Wed. morning and had them in my hands at Noon the next day. That was on a FREE two day delivery since I am an Amazon Prime member. Wow. But let them try it, let’s see how it goes!” Focusing on your USP (Unique Selling Propostion) is sales/marketing 101, but this is some Inception type stuff that goes many levels deep. Think about how you can you reinforce your current strengths while making the competition irrelevant by seeding future strengths.

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