The 2016 Santa Barbara Bowl season is well under way! Artists like G-Eazy, the 1975, and Chris Stapleton have already stopped by, but there are plenty more acts to prepare yourself for. Here are some dates I’m looking forward to…
Read More… Post CommentCoachella Valley Music and Arts Festival brings in around 100,000 people into the desert city of Indio, California for two back-to-back weekends in April. This year I got to witness the music mayhem first hand during Weekend 1.
Read More… Post CommentBeing an environmentally friendly business comes with its perks. First and foremost, you get to feel good about making the world a safer, healthier place. Reducing the use of energy and resources provides an opportunity to improve profitability through cost savings. Additionally, you get to take advantage of rebates and other incentives while attracting new environmentally-concerned customers and improving brand image. Lastly, a green company reduces risk by meeting legal requirements and anticipating future regulations like the Obama-Biden New Energy Plan.
Read More… Post CommentSick of cluttered news feeds and not knowing whether your posts are being seen? Facebook is developing a new way for businesses to reach their ideal customers. Recently, It was leaked that sometime in Q2 2016 the social media giant will allow business Pages to send advertisements via Messenger to customers who have previously contacted them.
Read More… Post CommentAudience Optimization: The Connection Between Facebook’s Recent Rollouts
Towards the end of January, Facebook introduced an organic targeting tool to help publishers reach the audience they want engaging with their content, and to analyze the type of people who actually end up reading it. There are three basic features in this new Audience Optimization tool.
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Today’s marketing environment is a visual one. Pictures may be worth a thousand words, but video content is increasingly dominating the digital sphere. By 2018, 89% of internet traffic will be video. Statistics and strategic moves from social platforms indicate why this prediction seems plausible:
- Within the last year, Facebook users went from watching 1 billion videos every day to more than 8 billion.
- Twitter, which acquired Periscope in March 2015, now autoplays their live streaming videos within feeds.
- Spotify is introducing video content to its Android app starting May 2016.
When news broke last week of rock icon David Bowie succumbing to liver cancer at the age of 69, the Internet reacted quickly. Within 12 hours of the news, the hashtag #Bowie generated over a million tweets globally, and “35 million people had 100 million interactions about the singer on Facebook.” Perhaps the most relevant and intriguing statistics after any musician’s death in this digital age come from online music services like Apple Music and Spotify.
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