The official music video for Jack Johnson’s new single, “At Or With Me,” has premiered exclusively on Hulu.com. As we discussed a couple weeks back, to generate some buzz about the video premiere and get fans engaged and excited for it, we implemented a fun campaign. Here’s how it went down:
The video centers around an “altercation” between Jack and Andy Samberg, who plays an anti-Jack Johnson version of himself. We created a “Samberg vs. Johnson” campaign on JackJohnsonMusic.com in which fans could check out the preview of the video and place their “bets” on who would win in this epic battle. Bet’s were placed by clicking the “like” button under either Andy or Jack, and by doing so, it would show up on the voter’s Facebook profile and in the newsfeed of their friends. From there it continued to go viral!
The campaign was a huge success and a whole lot of fun, almost as fun as the video itself!!
So…..who won this historical battle?!!! Check out the music video to find out:
Jack Johnson’s “At Or With Me” Video Premiere… Who won - Samberg or Johnson?!!
POSTED AT 09:09 PM
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