Feb 04


SoundCloud vs Spotify

Spotify: 75 million users. SoundCloud: 175 million users. SoundCloud more than doubles Spotify’s number of listeners and users, making it the new YouTube of audio. SoundCloud is a looming threat to Spotify (often compared to Netflix in this situation) because it promotes network value rather than monetary value. Since it started catching hype, SoundCloud has fostered a community of rising artists and fanatical listeners, eager to discover and get lost in an endless, beautiful stream of music. “Once you find an artist you like on SoundCloud, you can then see which songs that artist likes and go down a rabbit hole of music awesomeness.”

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Oct 08



It’s really amazing and inspiring when a brand new band/artist starts off their career with a killer debut album that hits the Internet and blogosphere by storm. This year has brought me not one, but THREE ridiculously good debut albums.

What these three artists have in common however, is not just their amazing debuts, but the large amount of hype that they each received leading up to their release dates. Who do we have to thank for that? The Internet.

CHVRCHES are an electro synth-pop band from Glasgow, Scotland. The electro synth pop genre is a difficult one to really stand out in, especially on SoundCloud, which is where CHVRCHES first released their extremely strong single “Lies.” This track stood out for its dark and commanding lyrics, which is a nice comparison to your typical electro pop band. Lies was then featured on a music blog called Neon Gold and CHVRCHES became a band born on the Internet. Their debut album The Bones of What You Believe was highly anticipated, and although it included several already well-known tracks, (i.e. “Gun”, “The Mother We Share”, “Recover”) fans were ecstatic to hear the new powerful lyrics and synths behind The Bones of What You Believe. The album received critical acclaim across a wide array of music blogs including Pitchfork, Stereogum, The Line of Best Fit, and more.

Read more >>>

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Nov 15


Dwight Yoakam came to Oniracom through Topspin and Warner Music Nashville for an interactive album release splash page. The splash page featured staggered promotions and contests leading up to the release of Dwight Yoakam’s album “3 Pears.”

Oniracom Portfolio | Dwight Yoakam (3Pears.DwightYoakam.com) from Oniracom on Vimeo.

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Oct 17


This morning we launched Tom Waits’ BadAsMe.com!

We’ve worked with Waits’ team and SoundCloud to create this exclusive listening party streaming his new album Bad As Me before it comes out on October 24.

Fans on Waits’ mailing list received individualized codes that granted them access into this exclusive listening party. Those who aren’t on the list are able to request a code to get into this album stream.

Check it out and get your code now at BadAsMe.com!

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Jul 27


Epitaph Records reached out to us to create a cool splash page for their band Falling In Reverse:


We developed a custom media player (built on SoundCould‘s API) that allows users to listen to 3 songs and then prompts them to enter an email address or sign on with Facebook to unlock the full album.

We invite you to check out   FallingInReverse.com!

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Jun 27


Feel free to check out our latest project, Iration’s new website: IrationMusic.com.

Lots of social media integration going on here - music fed in from SoundCloud, tour dates brought in by Bands In Town, Blogs pulled from Tumblr, and a Facebook commenting system. Another fun feature - the background changes from “daytime beach scene” to “evening beach scene” depending on the time of day. Check it out:


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Mar 08


Oniracom and SoundCloud have partnered to create custom embeddable audio players.  Our first project together became available on Conan O’Brien’s Team Coco for G. Love’s “Fixin’ To Die” album.  We designed a custom skin for SoundCloud’s development team who implemented this player to stream the entire G. Love album.

We look forward to co-authoring more custom players.

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