My Blackberry is my best friend. It is practically glued to my hand. I never leave the house without it, it rests next to me on the table during all my meals, and ever so nicely wakes me up in the morning to the sound of Jason Mraz’s, “I’m Yours.” If you had asked me ten years ago if I thought I would be more dependent on a little handheld device than I am to my parents or best friends, I would have thought you were crazy. The concept of being completely and totally attached to a wireless phone was not something that most people would have predicted. Although the “main” purpose of a cell phone is to make phone calls, I personally think that phone calls only account for about 40% of my phone usage. Most of the time I am texting, Facebooking, Googling, or listening to music. The evolution of the cell phone has exceeded all expectations and the influence it has on teen life today is extraordinary. Mobile advertising companies have caught onto this phenomenon and are using it to their full advantage, trying to catch the attention of their consumers. But, the question is, are their advertisements targeting the correct crowd?
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