Nov 14



One of our newest clients, Blind Tiger Santa Barbara, is celebrating the month of November and men’s health with a Made In Movember ‘STACHE BASH next Saturday, November 22nd.

They are also hosting a contest for the BEST ‘STACHE on social media—if you post a photo to either INSTAGRAM or TWITTER with hashtags #stachebash AND #blindtigersb, and FOLLOW @blindtigersb, you could win a bundle of super awesome prizes!

‘STACHE BASH supports the Movember Foundation, who seeks to raise awareness about men’s health and wellness.

The winner of the contest will recieve:
—2 Free Tickets to the Made in Movember ‘STACHE BASH on November 22nd
—2 Free Drink Cards
—Gift Certificates to Richie’s Barber Shop
—Dinner for two at Blush SB

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Aug 28



Instagram unveiled their newest venture in the app world this morning: Hyperlapse.

Hyperlapse is exactly what it sounds like: “a new app to capture high-quality time lapse videos even while in motion.” according to Instagram’s official press release.

Mike Krieger, Instagram’s co-founder and CTO told Wired that “this is an app that lets you be in the moment in a different way…we did that by taking a pretty complicated image processing idea, and reducing it to a single slider. That’s super Instagram-y.”

Hyperlapse is very much like taking an entire $15,000 setup and creating a cinematic-grade time-lapse video, with different speed options to create different “looks”, and image-stabilization, which is the key to it all. The product team behind the app are product designer Chris Connolly and software engineers Thomas Dimson and Alex Karpenko. Karpenko actually created the first image-stabilization technology for smartphone videos with Luma. This was added on to by Dimson, who after realizing that smartphones had the built-in technologies that could stabilize video footage. This developed into a prototype app, which was the start of Hyperlapse.

All you have to do is shoot a video, pick how fast you want it to speed up (the options range from 1x to 12x) and then save it to share with others. The interface is remarkably clean and very similar to Instagram, but the decision to develop it as a separate app stems from Hyperlapse being such a distinct idea that would be shrouded if it was simply added into the existing Instagram app.

Excited to try this out, and see how users get creative with this app!

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Jul 25



photo from Engadget

Snapchat has been on the rise in social media as one of the only applications for sharing disappearing pictures and conversations, along with its recent update to chat face-to-face. However, Snapchat should be expecting some competitors in the near future. It’s no surprise that the market would soon be flooded with copy cats since many social media companies make constant attempts to take over other services. 

Instagram is currently in the window for a new developing app—it may be the next big player to steal the game and Snapchat’s spotlight! A banner introducing the app “Bolt” appeared at the top of Instagram’s mobile app on July 23rd advertising a service for “one tap photo messaging”. According to sources, the announcement was quickly pulled, but several people were still able to snag screenshots of it and pass it around Twitter (Engadget).

Unfortunately, there is no further detail on “Bolt”, but there is a chance that the app could offer a unique twist on the format of picture messaging and shove the copy cats aside. Check out The Verge’s post about Instagram’s rumored “Bolt” and view the leaked images of Snapchat’s competitor!

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Jul 24



Author: kateni

It’s that glorious time of year again- COMIC-CON 2014!!! The annual convention celebrating all things comics, television, films, art and culture begins today in San Diego. There are preview screenings, panel discussions, celeb sightings, book signings, and the of course the spectacular exhibition hall with different vendors showing off their displays and selling exclusive merch. The entire area of downtown San Diego turns into mass chaos when nerds from all corners of the earth descend upon the city for the convention. While I am sadly not there this year (*crying*), here’s a quick preview on some of the things we’re missing out on

exclusives available at SDCC this year.


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Jun 24


Storywall Case Study: Jack Johnson 2014 Tour

The official Storywall Case Study for the Jack Johnson Tour (2014).

Watch Video

May 23


Jacob and Sean ventured out to Florida and North Carolina this week to kickstart the killer new Oniracom platform called Storywall for Jack Johnson’s “From Here to Now To You” Tour.

Storywall boasted huge success for Jack Johnson’s social action campaign, All At Once, where concert-goers can participate in Capture Your Commitment by pledging to support plastic free initiatives and sustainable local food systems by eating locally grown meals, participating in beach clean ups, and more!

Our Storywall platform not only fed in all Instagram photos with hashtags #AAOPlasticFree and #AAOLocalFood, but also showcased the non profits from that specific show directly onto the big screens throughout the Village Green and on the stage for everyone to see!

We are thrilled to have launched this platform for Jack’s entire North American tour as we have worked with Jack’s team since Oniracom founded in 2001. Although Jacob and Sean had very little sleep this week getting everything prepped, organized and implemented — the end result put a huge smile on everyone’s face during the show.

Check out more photos below and be sure to play a few fun Go Pro videos that Jacob filmed during the show. We will have a full case study video ready within the next few weeks.

Stay tuned for more Storywall updates by following us on Twitter, Facebook and Instagram!







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Jan 24



Celebrating its one-year anniversary today, Vine is moving forward as a mature social network. Vine is achieving this goal with their life-long partner Twitter who realized the potential to install the built-in video platform a year ago.

Colin Kroll, Vine’s GM and co-founder, expects more collaborations, cameos, and hardware hack innovations to continue appearing on the feed.

But how is Vine changing after one year of service? Kroll states, “This year, we’re really focused on making it easier to discover videos and find new accounts.”

This app integration has been keeping up the competitive creativity of Vine against its similar social platforms like Instagram Video, Snapchat, and Youtube. However, the six-second videos of Vine continue to breed a unique creativity and production amongst other mobile video players.

Advertisements, film trailers, and actors’ comedic skits have all utilized Vine to achieve publicity, discovery, and monetary gains. Their influence in the past year has impacted other social media platforms to keep up and add additional video options.

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Dec 12


I was a bit confused this morning when I was about to post a picture on Instagram and was asked to either post to my followers or “direct.” Intrigued, I checked out the ‘direct’ option and realized that I could send a photo directly to one of my friends. What does this mean exactly? Well, to put it simply, it’s a private message. So the photo could only be viewed by them. Hm, sounds a bit like Snapchat, except without the automatic deletion of the photo. So what are the perks exactly?

With direct, you can choose a specific friend and type a direct message that goes only to them. They get to keep the photo and view it at any time. The fun part is, you can send direct messages up to 15 people, and according to TechCrunch, Instagram Direct also offers up suggested recipients (TechCrunch). Once you’ve sent an Instagram Direct, you can comment about the photo back and forth with who you’ve sent it to. You can also “Reply all” with another new photo or video.

This messaging feature adds a new form of engagement for the app, but I believe that most users will refrain from this feature, and will continue to use Snapchat or text messaging instead, since Instagram’s platform is mainly focused on all your followers and your main feed.

It’s interesting that through Instagram Direct, you must start the conversation with a photo message. Although the app is staying true to its roots, a fun and artsy Instagram photo should really be shared with all of your followers, don’t you think?

Read more details at TechCrunch here and watch the video preview below:

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Jul 09



Andrew Stockdale came to Oniracom to develop an album release campaign based around a google map and a custom SoundCloud player. The page boasts a stream of the entire new album along with an interactive photo stream of Instagram photos tagged with #KeepMoving.

Check out the full video walkthrough below!

Oniracom Portfolio | Andrew Stockdale (KEEPMOVING.FM) from Oniracom on Vimeo.

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Jul 02




  • Looped footage
  • Available on both iOS and Android platforms
  • Available on Amazon Kindle
  • Can imbed videos on desktop
  • Can mute videos on desktop
  • Full Twitter integration

  • Cons:

  • No filters
  • No Vine web profiles
  • No Photo Map

  • Future:

  • TechCrunch reported the Vine is teasing some possible App updates soon: Full screen video, ability to save Vine drafts and voiceover ability


  • 13 Filters for video
  • Choose a Cover Frame (as sort of a splash page for video)
  • Can edit out video frames after shooting
  • Double tap to focus while shooting video
  • “Cinema” feature: Image stabilization
  • Share to Facebook, Twitter, Tumblr, Foursquare, Email
  • Instagram Web Profiles to watch videos on desktop

  • Cons:

  • No playback
  • Can’t play video on Android yet (can only see cover frame)

  • Future:

  • (possibly) more video filters

  • vine

    Also, this fun website plays two videos side by side (from Vine and Instagram respectively) and lets you pick which one you think is the best. Vine is currently winning the battle with 13657 votes, while Instagram has 11747 votes.

    So who is the better video sharing app? Only time will tell, but we have millions on millions (literally) of both Vine and Instagram videos to look through in the meantime.

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    Jan 18


    Instagram announced that the company currently has 90 million monthly active users, which is 10% up from December’s statistics. Instagram co-founder Kevin Systrom told AllThingsD that “Instagram continues to see very strong growth around the world.”

    Instagram also dropped a few more statistics on their press page stating that they have 40 million photos per day, 8500 likes per second and 1000 comments per second.

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    Dec 18


    We knew something big was going to happen when Facebook announced three months ago that they have purchased Instagram. A lot of users however, did not expect this drastic policy shift.

    Beginning January 16, Facebook “claims the perpetual right to license all public Instagram photos to companies or any other organization, including for advertising purposes, which would effectively transform the Web site into the world’s largest stock photo agency” (CNET). This means that Facebook won’t have to pay you anything to use your images. If for say, you took a splendid image of a restaurant, and that restaurant decides that they’d like to use that image for advertising purposes, they pay Facebook and not you.

    CNET also makes another great point, stating that this policy could “trigger state privacy laws” if the photos that Facebook sells contain images of young children without obtaining parental consent.

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