Feb 07



This Sunday February 8th, for the first time ever, the Grammy Awards will be streaming live via CBS All Access, the CBS Television Network’s subscription video on demand and live streaming service. With a free one-week trial subscription, users can access the red carpet arrivals and all of the behind-the-scenes footage before and throughout the awards. The event will stream on multiple platforms such as the CBS app, CBS.com, GRAMMY.com, and the GRAMMY live app for iOS and Android.
The only seemingly downside to this full access and clever marketing tool: it is only available in 14 cities – New York City, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore. Lucky for you, however, if you happen to be in one of these 14, you’ll get legal and free access to live performances by Adam Levine and Gwen Stefani, Lady Gaga and Tony Bennett, Tom Jones and Jessie J, Annie Lennox and Hozier, Sam Smith, Ariana Grande, Miranda Lambert, Usher, Ed Sheeran, Common & John Legend, Madonna, Eric Church, and for the first time in 14 years, AC/DC.
Not only is the Grammy Awards expanding their viewership through legal streaming, but they are also capitalizing on a multitude of different social media platforms. Included in these are: Shazam, Snapchat, Tumblr, Twitter, Thinglink, Facebook, and Instagram. You can read more about the specifics of each platform here.

The marketing potential of this event is huge – perhaps even larger than any previous award show. This year’s Grammys may definitely be worth streaming from wherever you are, and even if you don’t get a chance to watch them, the odds that you’ll hear about them are definitely in your favor.

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Dec 09



This past Friday marked the day long event where the 57th Annual Grammy Award contenders were announced. According to Rolling Stone, the event concluded with “A Very Grammy Christmas” where the five nominees up for the Grammy’s biggest award, Album of the Year were announced. Beyonce, Pharrell Williams and Sam Smith won most nominations (6 each) according to Mashable.

The most surprising nomination was Beck’s Morning Phase, the singer has not been nominated for Album of the Year since 1997 and 2001, however earlier in the day Beck was nominated for Best Rock Album, while the album single “Blue Moon” was nominated for Best Rock Performance and Best Rock Song according to Rolling Stone

Beyonce after just having missed the cut off for the 56th Grammys was a clear candidate, given earlier in the day she became the most nominated female in Grammy history, surpassing Dolly Parton and ended the day with 6 nominations for the 57th Grammys. 

Sam Smith totaled 6 nominations as well, gaining recognition in all major categories including Album of the Year, Song of the Year and Best New Artist to name a few.

Pharrell also racked up 6 nominations, however, impressively William’s name appears on the credits for three of the five albums nominated for Album of the Year which includes being featured on Beyonces and Sheeran’s X says Rolling Stone. Other competitive categories such as Best Rap Album, Song of the Year, and more were announced, we look forward to watching and seeing who take home Album of the Year February 8, 2015.

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Feb 13


A Close Look At The Grammys

Author: breanna

We just lived through another historical moment here in Santa Barbara, and no I’m not talking about the grand opening of Chik – Fil- A, is that how it’s spelled? No no, the 55th annual Grammy Awards aired Sunday night!  And this time, there wasn’t too much Taylor or Kanye, unless you count the break-up-song in Wonderland Cirque du-so weird spectacular the lovely Ms. Swift performed.


All this aside, all I could think about, was how many categories does it take to establish an award show?  I’m all for recognizing and honoring the artists I blast from my little macbook speakers, but I mean really, three and a half hours?  Seems to be a bit… excessive.  So, I looked into the past in order to compare it to the present.

In the First Annual Grammy awards ceremony, there were 28 categories.  (Don’t worry, I counted.)  Categories such as Record of the Year, Album of the Year, Song of the Year, all the big awards we still await with much anticipation year after year.  However, we still hand out just about all of the same awards from that first ceremony… and then some.

The 55th Annual Grammy awards ceremony possessed not even double but almost triple that amount with 81 total categories.  Some are probably necessary to add i.e. country, rap, reggae, you know, to keep up with the times.  But some of them, well, you be the judge.

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