Mar 05


Beats Music Acquires Topspin

Author: elvis


In January of this year Beats Electronics launched Beats Music, an online music streaming service designed to curate music for listeners through a variety of sources including algorithm, professional and user input. As of March 4, 2014, Beats Music has announced its acquisition of Topspin Media. Topspin, launched in June of 2007, is an online application that provides direct-to-consumer merchandising and marketing for musicians and other creative professionals. In yesterday’s blog post, Beats Music blog post, Beats Music announced its deal to acquire Topspin and its plans for the future to combine “music discovery and direct relationships between artists and fans in a revolutionary way.” Topspin noted in its blog announcement that customers will experience no immediate changes, and that a Beats Music team is now working in Topspin’s ArtistLink to “lead the industry in empowering artists in their service.” This deal was spearheaded by previous Topspin CEO and current CEO of Beats Music, Ian C. Rogers. A veteran in the digital marketing world, Rogers noted his excitement in integrating Topspin with Beats Music to create his “unique vision” that is the future of music streaming and artist/fan interaction.

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Jan 31



From the moment you start up the application, Beats Music wants to know and understand you. It wants to be your perfect human DJ. Listening to favorite genres and discovering new songs has just become a lot more colorful and interactive with the recently launched platform’s bold designs and features. Like Pandora, Spotify, and Rdio, Beats Music offers an extensive streaming library with no commercials for a monthly subscription fee of $10. New users can try out the platform for free on their credit card-less seven-day trial.

When you first open Beats Music, it asks you to tell the application about yourself. A “Just for You” section is created and geared towards your favorite genres or away from the ones that you want to avoid. There are three ways to get to a collection that suits your current mood. First is the good old-fashioned search option after you swipe right on the screen. The second way is through the “Find It” section where you can choose among genres, activities, and curators. The last is one of the most interesting features of the platform: “The Sentence”. Beats Music lets you play mad lib to generate a suitable playlist in a quirkier way. Are you on a rooftop? At the gym? Making bad decisions? The application wants to know where you are, what you feel like doing, who you’re with, and what you’re potentially listening to.

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