Aug 09


Beats Logo Renowned music industry veteran Jimmy Iovine’s new project is almost ready to be released to the public. It is a new, online, subscription based music service. Now that in itself is nothing new as we already have Spotify amongst other streaming services. So what’s different this time around? What will make this successful?? Take a look as I attempt to break down several different features of this new service recently named: Beats Music.

The CEO & co-founder of Beats Electronics, Jimmy Iovine, plans to launch his new online music streaming service Beats Music (formally known as project Daisy) in the next couple of months. Noticing the lack of context and emotional connection in music streaming today, he has recently hired an expert team of curators to give the online music streamer a more personalized experience. If you want to find out who the curators are just click here.

And he’s not planning on releasing this service without some serious marketing muscle backing him up. This is why he has turned to AT&T for a partnership in order to offer his service with several data plans as a way to gain a big audience quickly. Although the partnership is still on the table, collaborating with AT&T (or a different carrier for that matter) will have a serious impact on audience reach. Today smartphones play a bigger role in music streaming then they ever did before, so this partnership will play a key role in Beats Music’s success.

Another additional feat of Beats Music is the integration of Topspin into its service. This will not only market the music service to the day-to-day music lovers, but it will also create meaningful business opportunities for several artists to market themselves. Being able to purchase merchandise, cd’s, etc off of the service itself is genius so this will definitely act as another key factor in separating Beats Music from its competitors.

Personally I’ve always regarded Spotify as a great contribution to the music industry. Having all the music in the world at your fingertips while on the go is fantastic, especially in the fast-paced environment we all live in. Everyone is always on their cell-phones listening to music and being ‘wired in’ to digital cyberspace. However, having all the music on demand isn’t necessarily sufficient for the music seekers out there. For those who like to discover new music, this task still proves to be a difficult one. Looking at Spotify’s entire database to find something new is like trying to find one needle in a field of haystacks. SO, what is the solution to this problem? Re-introducing the role of a human DJ, a curator, into the streaming experience and Beats Music appears to be right on the mark. Having this expert team of curators hand-pick and organize the best playlists for you will certainly fill this hole in online music streaming. Creating a more personalized experience and placing the music in its proper context will satisfy the music-lover’s appetite for new material and will also allow them to further their search based on the information provided by Beats Music.

Now we play the waiting game as anticipation rises to see this new service. I know I’ll be first in line to try it out. Will it rise to glory or be doomed to sit in the box of forgotten electronics… Only time will tell.