Aug 26


There are many updates to be expected in the social media realm—Ads on Snapchat, ad opportunities on Instagram, and Vine video imports/edits are on their way!

Recently, Instagram launched a suite of deeper analytics for advertisers that is made to offer greater visibility into viewing campaigns on the network. The program will be rolled out to Instagram’s ad partners such as Levi’s, Hollister, Taco Bell, and more. It will leverage Facebook’s demographic information and let advertisers see an age- and sex-based breakdown of users interacting with branded messages. The metrics will allow advertisers to get a detailed view of all ads and posts which can be sorted by impressions, likes and chronology. According to a post by Mashable, “The idea is to see which types of creative are working best.” This will be a great tool and insight for brands to be more effective with advertisements on Instagram.

Along with updates and ads, Snapchat is planning to jump on the bandwagon and broaden its offerings with ads, TV and movie clips and news articles. The content would display on its ad service called Snapchat Discovery. Brands like Taco Bell and McDonald’s have already launched accounts on Snapchat and others have made deals with stars on the platform to distribute branded messages. Snapchat plans to woo advertisers by reaching out to companies with its “Snaps” concept and having ad messages sent over the service. It is to be expected this November to start seeing more promotions through Snapchat “stories” or content from TV shows. Find out more on the Snapchat report here.

Lastly, an update for Vine allows users to import existing videos from a phone. This is competing with Instagram’s 15-second video option as opposed to Vine’s six seconds videos. In addition, the app will also let you edit the imported video such as duplicating portions of the video or muting the audio. Along with the updated feature, Vine added a grid to help properly compose your shot. Whether you import an old video or shot a new one within the Vine app, you are now able to edit videos faster and with more precision. Read more about the Vine update here.