Jan 28

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During the summer of 2009, Lenny Kravitz embarked on a huge European Tour in support of his “Let Love Rule 20(09)” re-release.  We leveraged some serious social media tactics through the use of Facebook, Twitter, MySpace, YouTube, Kyte, iLike and more.  One of the most notable social media campaigns that we created used a very powerful Facebook tool: photo-tagging.

We took advantage of this Facebook feature and grew Lenny’s presence exponentially on Facebook.  The case study below details our strategy and the step-by-step process we used to create this unique campaign.  This case study among many others can also be found on our website - www.oniracom.com

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