In a rapidly growing economy full of cultivating ideas and start-ups, Santa Barbara has become a main vessel for small businesses. Locally known tourist areas such as the Funk Zone and Downtown, have become popular vacation spots. With the East side of Santa Barbara seemingly forgotten, it has become a perfect opportunity for local small businesses to nestle up and command their space. The native community is small and interconnected. Businesses are known for supporting each other and word travels extremely fast.Pure Order Brewing company, PlayBack Recording Studio, and Oniracom are three entrepreneurial companies located in the upper side of the Funk Zone who are sparking a cultural rebirth. Oniracom has teamed up to revivify the lower East side town as, The Lagoon District .
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